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Posts Tagged ‘Jewelry Crafts’

How to Sell Your Handcrafted Jewelry in 2011

Friday, January 21st, 2011

In 2010, holiday sales and increased retail spending seems to be on the upswing, so 2011 would be a good year for jewelry crafts your … right? If you make crafts to sell jewelry, I am sure that in the past year has left you wondering whether you should continue. Of course the decision to continue or stop your jewelry is a personal decision.

First and foremost must be how much do you need for your jewelry is really a business? If you’re like most of us, and you really need the income from your jewelry than maybe you should put pen to paper and write down how you were trying to sell your jewelry in 2010.

Did you do a craft show that was unprofitable? Did you sell your jewelry to cheap and not make any profit? Before you decide to just give up why not reevaluate your past year and come up with a solid plan to move your business forward in 2011. Most people think that a business plan should be complicated…it doesn’t have to be. I think having your plan of action in print can help steer you in the right direction.

I have a customer and friend who was desperately trying to sell her jewelry. We set aside a time and I helped her critique her jewelry. She was open to some constructive criticism. The main problem with her jewelry was that she still didn’t have a handle on what kind of direction for her pieces and her designs were a little of this and that…beautiful but no theme or focus.

Deciding what kind of jewelry you want to specialize in is very important. You just can’t put together a few beads and want people to rave about it. Remember there is plenty of completion out there and you’ve got to stand out.

I have one client sold a lot of her jewelry wire wrapped sea glass. her table in the program and its website provides you with a clear identity of the style and direction of her own and sell a lot of things with great price.

If you haven’t found your style perhaps you should broaden your skills by taking some local classes, classes online or on YouTube. I guarantee you that doing so will help you decide fairly quickly what you don’t or do want to do… this is MAJOR. So get your pen and paper and start building your plan for 2011 … Look for part 2 of your plans to get together in the next newsletter. Need to get a jump start on plans to sell jewelry, for you to attend seminars once a year in our “Marketing 101”